For COP29, we launched the Climate Hotline with a hand-painted, 50-foot personal-injury-style billboard on Sunset Blvd urging people to call 1-877-365-1816, delivering ironic action tips. All backed by a spoof attorney we introduced in a companion film, encouraging people to “submit their cases” against the climate chaos.
The activation ran through Climate Action Day and was paired with a limited Trashy Apparel© drop, which ultimately ran for 6 months. A street-level satire reframing the climate crisis as a personal liability issue — because it already is.
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