Last Resorts: Climate Bunkers
When Cannes Lions reached out to BETTER Studios to speak about creativity, climate, and culture, we showed up with a climate-apocalypse resort on the French Riviera instead.
Introducing Last Resorts: a bunker-based timeshare community for post-premium times. Debuting through a film, live experience, concierge hotline, collectible merchandise, and vacation apparel crafted from reclaimed waste streams, the project leverages the familiar language of tourism and hospitality marketing to explore a future where survival itself has become an amenity.
After all, if the 1% are already building private bunkers, how long before the rest of us are offered a more affordable option? With flexible financing and manageable monthly payments, of course.
1-877-LAS-RSRT (Audio Recording):
