GREENWASH 1.0 by BETTER

Inspired by corporations everywhere.

Introducing Greenwash©, the only soap bold enough to claim it washes away climate guilt… then backs it up with real impact. Featuring a “deeply moisturizing formula”, it doesn’t just leave your skin refreshed… it cleanses your soul too with proceeds allocated to the BETTER Climate Fund. The rollout featured a Goop-inspired film and moss-covered installation display table that popped up at climate events throughout Los Angeles, including The Carbonauts and Adam McKay’s Yellow Dot “Let’s Not Die” show, where the film first premiered.

GREENWASH 1.0 by BETTER

Inspired by corporations everywhere.

Directed by Logan Fields. Produced by Blank Square Productions. Edited by Pieter Viljoen and The Den Editorial. Music by Butter Music. Sound by Mr. Bronx Audio Post. Color by Rare Medium.

Directed by Logan Fields. Produced by Blank Square Productions. Edited by Pieter Viljoen and The Den Editorial. Music by Butter Music. Sound by Mr. Bronx Audio Post. Color by Rare Medium.