Le Bon Marché x BETTER: Dumpster Diving

Paris asked for a climate capsule. We sent a dumpster.

Le Bon Marché invited BETTER to debut a full capsule collection inside the world’s first luxury department store and we responded by packaging the entire drop inside a branded dumpster, delivered straight to their loading dock. Inside was a curated mix of Trashy Apparel©, GREENWASH soap, Nearly Gone candles, and a set of climate-themed goods merchandised like boutique essentials. The installation treated luxury inventory as more climate chaos, and the entire collection sold out. Because nothing says “the future of retail” like a trash can.