Adam McKay x BETTER: Shitibank Diapers

Citibank keeps dumping customers’ money into fossil fuels. Time for maximum absorbency.

With Adam McKay and Yellow Dot Studios, we created Shitibank© AssetGuard Adult Diapers, a full parody product line built for banks with uncontrollable fossil-fuel leakage. The packaging set the tone with Advanced Greed Shield™, Triple Layer Padding, Unethically Sourced Materials, and the promise to keep them “covered… in their own deposits.”

We brought the concept to life as a real supermarket incontinence aisle, fully merchandised and fully humiliating, and debuted it at Yellow Dot’s Let’s Not Die comedy event alongside McKay’s Shitibank film.