GREENWASH© Soap
Too late to wash our hands of it.
GREENWASH© began as a cheeky bar of soap we brought to New York Climate Week, a little satire, a lot of nerve, and zero expectations. Then it snowballed. Features from Print, The Dieline, Cool Hunting, and Ad Age. A collaboration with Adam McKay’s Yellow Dot Studios. A sold-out drop at Le Bon Marché in Paris. And all of it within six months. With interest bubbling over, we did the only sensible thing: rebrand it, relaunch it, and build it into something real... and in retail.
